About me
Hello!
I’m Holly and my passion is creating experiences that help clients reach their full potential. That starts with a strong identity and translates into a strong presence with everything a customer sees that is your business. I start from the ground up. Analyzing the competition to help determine needs a client may not know they have, but important to get a full picture of what they have going for them and what they may be missing. Next I create a solid foundation with information architecture, then move to wireframes and mocks, then finishing with testing and analytics to see if we are meeting business goals. I create sites that are easy to use, organized and visually appealing.
What I’m about as a designer:
- Usability
- Collaboration with clients and team members
- Being proactive
- Digging in
- Good communication
- Thinking through a problem
- Delivering value & exceeding expectations
- Learning, learning, learning
Other things I admire/aspire to/generally dig:
- The 7 Habits of Highly Effective People
- Music, all kinds (some faves are The Shins, Death Cab for
Cutie, Brandi Carlisle, Lyle Lovett, Neil Diamond…and soooo much more.) - Food (cooking & eating)
- Chardonnay or hefeweizen (never at the same time)
- Yoga
- Hiking (full disclosure, what I do, it’s really just walking)
- Humility
- Being nice to the planet
- Being kind to others
- Learning, learning, learning
Other information
Skills
- User experience
- Problem-solving
- User Research
- Persona Development
- Information architecture
- Strategic & conceptual thinking
- Requirements gathering
- Content Creation
- Process improvement
- Good client interface skills
- Visual design
- Branding
- WordPress
- Figma
- Figma Component Library Creation
- Figma Prototyping
- Adobe Creative Cloud
- HTML
- CSS
Education
- 2024 • Data Analytics, Coursera (currently enrolled)
- 2024 • User Research Methods & Best Practices, Interaction Design Foundation (currently enrolled)
- 2024 • Human-Centered Service Design, IDEO U
- 2024 • Service Design in the Real World: A Practical Introduction, Udemy
- 2019 • Human-Computer Interaction, Udacity
- 2018 • UI Patterns, Interaction Design Foundation
- 2016 • Certification, Product Owner, Agile Velocity
- 2016 • SEO Foundations, Lynda.com
- 2016 • Local SEO, Lynda.com
- 2016 • Introduction to Search Engine Optimization, Coursera, University of California, Davis
- 2016 • Google Analytics Essential Training, Lynda.com
- 2015 • Certification, User Experience, Nielson Norman Group
- 1992 • Bachelor of Fine Arts, Old Dominion University