Amiraj – Modern Indian Kitchen website

amiraj.com

In 2020, at the height of the pandemic, Hampton Roads restaurateur Ashok Arora decided it was a good time to experiment. He had been successful with a chain of Nawab restaurants, but wanted to try something new. Amiraj is the result of that experiment, an inspired Indian menu, served in a modern stylish atmosphere.

The website had a number of jobs to do. It needed to convey the conversion of the restaurant to it’s new identity, accomplished by a redirect from the old site and a greeting to visitors “A fresh take on Indian Cuisine.” In addition to their new approach to the food, they wanted to underscore the trendy vibe that would include a world class wine list, craft beer and cocktails with a modern and trendy vibe. Obviously, the menu is a prime feature, but they also wanted customers to be able to easily order to go from whatever platform they like, so “Delivery & Takeout” is it’s own menu item. Have a look at amiraj.com.