Case Study: Medicaid Enrollment Microsite
The project
With the Affordable Care Act in place, many states expanded their Medicaid coverage to a broader demographic. We created this microsite to cut through the confusing information and jargon and help potential members easily understand what was available to them, if they qualify and how they can easily apply.
The Problem
The world of Medicaid can be difficult to navigate. The state websites that provide information are often disorganized and hard to understand. Potential members often:
Do not know if they qualify
Are confused about which Managed Care Organization to choose.
Do not know where to get answers.
Our objective
To create a microsite that presented easy-to-understand information about eligibility, benefits and how to apply.
My role
- UX design
- Visual design
- Content collaboration
Collaborators
- Marketing Director
- Copywriter
- Developer
Features
